The product
The baby book that writes itself.
A love letter to our babies.
Babies that now walk, talk, and crack us up.
The product
A love letter to our babies.
Babies that now walk, talk, and crack us up.
A new way to remember
Heirloom sends you one short question about your little one. You reply by text — the way you talk to your mom, your partner, your best friend.
No app to open. No blank page to stare at. Just a question that arrives, and your honest answer in reply.
"What did she do today that made you just stop and look at her?"
You text back. A word. A photo. A voice memo. We save it for you FOREVER.
THE BEST PART? You don't have to wait for our prompts. You can text us anytime — from the park, after drop-off, from your office. Send us that voice memo at 10 pm. Text that adorable phrase he just said at 5. Kids don't wait for prompts to say the cutest things. If something happens worth remembering, just send it. We'll save it.
(Video uploads coming soon.)
The book
Life is beautiful. That's why every reply
— your texts, photos, captions, voice memos —
are saved for you, curated by date, milestone, and theme. Silly days. Art projects. First days of school. This grows richer each week until it's time to build your book.
The book you've been creating one text at a time. On the go. From your car. In between meetings. The story of your days.
Each year, Heirloom curates and compiles your memories into a premium hardcover book: the most gorgeous coffee table book of your most precious people. Printed on luxury archival paper. Designed to last for generations.
Our thoughtful designers do all the layout work for you. No time commitment. No Shutterfly layouts. When you're ready, Heirloom curates your best memories into a compelling story where you simply review and approve. The book then arrives safely on your doorstep.
It's not a photo book. It's not a scrapbook. It's a narrative keepsake — a record of the small moments that light up your child. Because your memories are YOURS, not ours.
The vibe
Heirloom is a safe place for ALL the motherhood feels. Our kids ALL have meltdowns, demand the blue fork, and want "just one more!" That's life. That's parenting.
That's what Heirloom is all about.
Let's be real: we ALL dreamt that motherhood would feel like an organic flower garden, when most days, we are crawling through the weeds.
Parenting is the BEST and HARDEST thing we EVER do. Both things are true. We ADORE our kids and need a BREAK.
Life is both BRILLIANT and MESSY,
often at the same time.
There's no time for guilt at what "didn't get done"
— there's only here and now —
a present so abundant and rich.
Heirloom knows that. Heirloom helps you remember that. It reminds us to pause, note the moment, and keep moving forward.
If you are a busy mom, welcome. If you aren't overwhelmed mom, enter in. You are killing it.
The rosé gladly awaits you.
The gift that gives back
Not sure what to get the grandparents for the holidays? Heirloom's got you. Everything you have captured
— every reply, photo, voice note, milestone, art piece —
is packaged for you as an annual timepiece book.
The grandkid book that Grandma will cry over. The most meaningful (and easiest) gift a parent can give. Delivered to their doorstep.
Shopping done. Because that's what Heirloom is all about. We make your load LIGHTER so you can focus on what really matters.
From our prompt library
Tiny moment
"What did she do today that made you just stop and stare at her?"
Honest day
"What drove you mad about parenting today? Honest replies only."
Reflection
"Finish this sentence: I never thought would be easy for him, but now it is!"
Looking forward
"What are her 3 trickiest qualities as a child that will make her a rockstar adult?"
The relationship
"Who is in her village right now? Who shows up?"
The anchor
"What super silly thing did he say today — the kind where you kept that straight mom face but were secretly dying inside?"
Our commitment to you
Download your complete archive at any time.
Your memories are never sold to third parties or shared with anyone outside your family.
If we ever change our terms, you'll receive 6 months' notice and a full export before anything changes.
